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Guide: Using reporting tools to understand ad performanceTestAds reporting shows you how your advertising is helping you achieve your business goals across Facebook, Instagram and Audience Network. Use our tools to analyze your campaign results and learn more about your audience, your product sales, your campaign's reach and much more.

With this data, you can make more informed decisions when building your campaigns and ultimately improve your results. See results at the account level By viewing your results at the account level, you can get a high-level picture of how all your campaigns are doing. Under the account overview tab, we aggregate all your results - all campaigns, ad sets and ads - and provide a summary of your advertising activity.

You can use this information to understand your campaigns' performance over time or identify trends around a specific time of year For faster handling of your Technical Support request, attach a GetSystemInfo utility report..

Once you have selected the date you want to see in your reports, you can:Customize the metrics you want to see.

There are four sections with metrics you can adjust (such as reach, impressions, amount spent and link clicks). To change the metric you see in a section, click the icon next to the metric name and choose a metric from the list. Compare performance across different date ranges.

Click on the date range drop-down menu and select Compare and choose the dates that you want to compare GetReport Retrieves the specified report. Use this method to download report data once Analytics has completed processing the report request. Method .

Charts can help you understand how your campaigns performed over time and analyze trends.

Hover over the charts to see more information on your campaigns. View data by specific campaign, ad set or ad Once you have an idea of the performance of your entire account, you can also dive into results for each campaign, ad set or ad by selecting the Campaigns, Ads tab. You can also click on the name of the specific campaign, ad set or ad.

Once you have selected the ads that your want to view results on, you can: