We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads “Ivy Lee would have probably shared the mantle of 'Father of Public Relations' with Edward Bernays if he hadn't made the fatal career mistake of going to work .
Introduction to public relations | what is pr? - slideshare
Are you sure you want to YesNo Your message goes here 1. Presentation onPublic Relation(PR)By: 2.
INRODUCTIONPublic relations (PR) is the practice of managing the spreadof information between an individual or an organization (such as abusiness, government agency, or a nonprofit organization) and the public.
Public relations may include an organizationor individual gaining exposure to their audiences using topics of publicinterest and news items that do not require direct payment Public Relations is about getting others to tell your story. Builds awareness of your company and brand; Legitimizes business and other marketing efforts .
Thisdifferentiates it from advertising as a form of marketing communications. The aim of public relations is to inform the public, prospective customers,investors, partners, employees, and other stakeholders and ultimatelypersuade them to maintain a certain view about the organization,its leadership, products, or of political decisions 3.
It is planned effort by an organisation to influence theattitudes and opinions of a specific group by developinga long term relationship. By IPR , USA:"public relation is the deliberate,planned andsustained effort to establish and maintain mutual understandingbetween organisation and its publics "By Herbert M.
Baus:"Public relation is a combination ofphilosphy,sociology,economics,language,psychology,journalism,communication,and other knowledge into a system ofhuman understandings"MEANINGDEFINITION 4. Ethics in Public Relations ManagementThe practice of public relations can present uniqueand challenging ethical issues.
Protecting integrityand the public trust are fundamental to theprofession's role and reputation.
Powerpoint presentation on public relation - slideshare
Every public relations organisation has a code ofethics which the members are expected to abide.
The primary objective of this code of ethics is toform guidelines to educate members on how theyshould conduct themselves in their professionallives History of PR. Ancient Greeks had a word for it: Sematikos: to signify or to mean; It's how to get people to believe things and do things; A pretty good definition of .
Code of ethics in public relations managementMembers of the institute of public relations agree to :• Maintain the highest standards of professional endeavour, integrity, confidentiality, financial propriety and personal conduct• Deal honestly and fairly in business with employers, employees, clients, fellow professionals, other professions and the public• Respect the customs, practices and codes of clients, employers, colleagues etc• Take all reasonable care to ensure employment best practice including giving no cause for complaint of unfair discrimination onany grounds• Work within the legal and regulatory frameworks affecting the practice of public relations in all countries where they practice• Encourage professional training and development among members of the profession• Respect and abide by the Code and related Notes of Guidance issued by the Institute of Public Relations and encourage others todo the same In addition to this we will also be looking critically at some PR campaigns with relations activities without pay in order to obtain and increase support for their .
What is public relations
DONT’S OF PR• Dont over reassure• Dont aim for zero fear• Dont ridicule the public emotion• Dont make the media ur primary mean• Dont comment if u dnt have a one• Dont attack the media ever• Dont judge the impact of media coverage 10. Principle of Good publicrelations practice• Integrity• Completence• Confidentiality 11.
Created And Presented By:-Santram Verma Ajay Kumar ZebaRajanAnkit Shukla Arjinder Sonu KumariMoshin Khan Preeti GaudhamiMamta